Product Design
To execute this project, we started by wireframing the design, then sequentially completed the pages. Finally, we crafted visualizations based on the client’s requests.
Branding
We shaped a visual identity that’s both fresh and reassuring — soft color palettes, rounded typography, and a friendly logo that evokes trust and calm. The branding strategy was designed not only to appeal to users in the Chinese health market but also to position Bettermotion as a modern and empathetic tech brand with global potential.
Design Assets
Our team developed a comprehensive library of custom design assets to ensure consistency across all touchpoints. From icons and illustrations to UI components, each asset was carefully tailored to match the brand’s tone — soft, human, and supportive. These assets became foundational building blocks, streamlining development and maintaining design quality at scale.